Wednesday, July 3, 2013

7 Reasons to have an Online Video

1. In 2013, online Video Marketing hit $1.97 billion. By 2014, it will increase to $5.71 billion. Trends are changing quickly, indicating the rising importance of implementing video in your online presence.
2. In 2010, 30% of online traffic was directed to video sites. By 2013, 90% of internet traffic will consist of video viewership. This means that only 10% of internet traffic will be directed to sites that offer no videos.
3. Internet Retailer reported that consumers who watch product videos are 85% more likely to place an order than those who do not watch.
4. How about emails that include video? Do they result in more sales? Yes! Emails that include a video presentation will incite 2-3 times more sales than those with only text.
5. Human span is 3 minutes when it comes to TV and Film programming. Let's take a look at our attention spans online:
- 33% of viewers will click away within 30 seconds.
- 44% will click away within 60 seconds.
- 60% will click away by 1 minute.
This shows the importance of producing Online Videos that are short and highly entertaining.
6. Have you ever watched videos on your phone? By 2014, 66% of the mobile data traffic will consist of video.
7. Even films get watched more and more online. 100 million Americans watch movies online, that's a 43% increase since 2010!
Clearly, Videos are the way of the online future and any business that understands that is already ahead of the market. Call Spot On Media and find out how easy it is to get an online video produced for your business and more details about Commercial Production!

If you liked this article, you may be interested in:
Commercial Production
Creative Branding
Television Ad Storytelling
Branding Exercises
Infomercial Production
DR Productions
DR Marketing
Direct Response Production
Direct Response Commercial
Infographics
Posted by at No comments:

Oscar Record Breaking Movies!


    • Most nominations received by a single film

    • Highest Sweep (Winning every nominated category)
      • The Lord of the Rings: The Return of the King (2003) won all 11 categories for which it was nominated: Picture, Director, Adapted Screenplay, Original Score, Original Song, Sound Mixing, Art Direction, Makeup, Costume Design, Film Editing, Visual Effects

    • Most awards won by a man
      • Walt Disney won 22 Oscars (22 competitive, 4 honorary). He also won the most Oscars in one year, with 4.

    • Most awards won by a woman
      • Edith Head won 8 Oscars, all for Costume Design


    • Most awards won by a person who is still living
      • Visual Effects Supervisor Dennis Muren has won 9 Academy Awards: 6 competitive awards, 2 "Special Achievement" awards, and 1 "Technical Achievement" award

    • Most competitive awards won by a person who is still living
      • Composer Alan Menken has won 8 competitive Academy Awards.

    • Directing
      • John Ford won the most directing awards, with 4


    • Cinematography
      • The highest number of Academy Awards won by any cinematographer is 4. They are:

    • Art Direction
      • Cedric Gibbons, who designed the Oscar statuette, won 11 awards out of a total of 39 nominations.[1]

Posted by at No comments:

Top 10 Commercials of 2012

Here's a breakdown of the best commercials of 2012 by Adweek!
NUMBER 10
Carlton Draught, "Beer Chase"
Agency: Clemenger BBDO, Melbourne, Australia
Director: Steve Ayson, The Sweet Shop
NUMBER 9Axe, "Susan Glenn"Agency: BBH, New York
Director: Ringan Ledwidge, Rattling Stick
NUMBER 8
Procter & Gamble, "Best Job"
Agency: Wieden + Kennedy, Portland, Ore.
Director: Alejandro González Iñárritu,
Anonymous Content
NUMBER 7
Chrysler, "It's Halftime in America"
Agency: Wieden + Kennedy, Portland, Ore.
Director: David Gordon Green, Chelsea Pictures
NUMBER 6
Red Bull, "Red Bull Stratos"
Partners: Riedel Communications,
FlightLine Films
NUMBER 5
Old Milwaukee, "Field Cut Off"
Director: Jake Szymanski
Production Company: Gifted Youth
NUMBER 4
DirecTV, "Charlie Sheen"
Agency: Grey, New York
Director: Tom Kuntz, MJZ
NUMBER 3
Widerøe Airlines, "Grandpa's Magic Trick"
Agency: McCann, Oslo, Norway
Director: Marius Holst, 4½
NUMBER 2
Nike, "Jogger"
Agency: Wieden + Kennedy, Portland, Ore.
Director: Lance Acord, Park Pictures
AND FINALLY... (DRUM ROLL) NUMBER 1
The Guardian, "Three Little Pigs"
Agency: BBH, London
Director: Ringan Ledwidge, Rattling Stick
Posted by at No comments:

Top 10 TV Commercials of 2011

Here’s a breakdown of the best commercials of 2012 by Tim Nudd of Adweek!
NUMBER 10
SNICKERS • Focus Group
Agency: BBDO, New York
Director: Jim Jenkins, O Positive
Editing: Number 6
Effects: Framestore
NUMBER 9
NISSAN LEAF • Gas Powered Everything
Agency: TBWA\Chiat\Day, Los Angeles
Director: Dante Ariola, MJZ
Editing: Mackenzie Cutler
Effects: The Mill
NUMBER 8
CRAVENDALE • Cats With Thumbs
Agency: Wieden + Kennedy, London • Director: Ulf Johansson, Smith and Jones Films
Editing: The Whitehouse
Effects: MPC
NUMBER 7
DEEP SILVER • Dead Island Trailer
Agency: Deep Silver Planegg, Munich, Germany
Director: Stuart Aitken, Axis Animation
Editing: Stuart Aitken (Axis), Anton Borkel (Deep Silver)
Effects: Axis Animation
NUMBER 6
CANAL+ • The Bear
Agency: BETC Euro RSCG, Paris
Director: Matthijs Van Heijningen, Soixante Quinze
Editing: Jono Griffiths
Effects: Mikros Image
NUMBER 5
TALKTALK • Homes Within Homes
Agency: CHI & Partners, London
Director: Adam Berg, Stink
Editing: Trim Editing
Effects: Glassworks
NUMBER 4
GOOGLE CHROME • Dear Sophie
Agency: Google Creative Lab
Agency: Bartle Bogle Hegarty, New York
Editing: Lost Planet
Effects: Black Hole
NUMBER 3
CHRYSLER • Born of Fire
Agency: Wieden + Kennedy, Portland, Ore.
Director: Samuel Bayer, Serial Pictures
Editing: Joint
Effects: Method
NUMBER 2
CHIPOTLE • Back to the Start
Agency: Chipotle and CAA
Director: Johnny Kelly, Nexus
Models: Bob @ Artem
Music: Willie Nelson
NUMBER 1
VOLKSWAGEN • The Force
Agency: Deutsch, Los Angeles
Director: Lance Acord, Park Pictures
Editing: Union
Effects: CO3
Posted by at No comments:

COMMERCIAL PRODUCTION: Why choose Spot On Media?

You need a TV commercial produced for your brand but you're not sure where to start. You don't like the quality of local commercials but you don't have the budget to hire a Satchi & Satchi or Anonymous Content.
You heard your wife's cousin goes to film school and has access to a decent camera and an editing system. If you want to put your best foot forward and are a believer in strong first impressions, make sure to hire a company that specializes in Creative Content Production.
Companies like Spot On Media have an in-house team of experienced Commercial Writers, Directors, Producers, Editors and Graphic Artists who focus on a particular task. There is a lot of analysis, development, casting and edit tweaks involved to deliver a strong creative. When choosing your Creative Production Company, ask the following questions:
1. Does the Commercial Production company have a reel?
2. Have they worked for similar clients?
3. Ask to see a Production Agreement outlining timelines and milestones.
4. Ask about the Payment Structure. Some production companies will take thirds, others will do half to start and half upon completion. Beware, a production company generally doesn't take the entire fee upfront.
5. Does the company get client approval before moving to the next step? Spot On Media must get client approval on script and casting before moving to the production phase.
6. If possible, ask for references.
7. If the company does media buys as well, that's a plus. It's always good to have a one-stop-shop
handling your entire campaign.
This is a good start in your search for the right production company.
Posted by at No comments:

Affordable Commercial and Creative Production

Getting a TV Commercial produced can cost a fortune if you choose a company such as Anonymous Content or Saatchi & Saatchi to produce it for you. These companies will generally charge astronomical rates for a :30 second TV ad because they work with unions, celebrity talent, celebrity directors, producers, etc. Not to mention all the special effects.
A recent study by the American Association of Advertising Agencies reveals that Production costs made a considerable jump from 2010 to 2011. In 2011, it would cost an average of $300,000 to create a National TV Ad. This number was based on 10 agencies supplying budgets for over 506 commercials created that year.
As we discussed in a previous post, the trigger in these big-ticket productions come down to celebrity casting and Special Effects. Without those two elements, Commercial Production should not be more than $100,000. This would account for extremely fancy art direction and sets.
Interestingly, the time-frame to complete an ad is also expending. It is taking much longer to finish a commercial than it used to. On average productions take 5% longer to wrap than they did in 2010.
The average cost of $300,000 per commercial shouldn't scare away companies that had tucked away less than $50,000 for Creative Content. There are reliable National Production Companies and Creative Agencies such as Spot On Media that work with a range of Company sizes and budgets while delivering high-end quality.
"Our commercials are shot on the Red Motion Picture camera. We dedicate time to developing the creative, casting the right actors and polishing the end product for all of our clients, big or small," says Producer Shervin Youssefian at Spot On. In 2012, 50% of the TV commercials produced at Spot On fell within the $10,000 and $20,000 range.
How is it possible to pay less and make sure you get all the benefits of a large production company? Find a boutique start-up creative agency with a friendly team that has the capability of working non-union projects and be flexible with rates to create a long-term partnership.
Posted by at No comments:

The best Super Bowl Commercial: DODGE

A big congrats to the Ravens for winning the 2013 Super Bowl and those Ad Agencies for surpassing themselves in creativity by producing bold, hilarious, high-impact spots that will enter the echelons of some of the greatest commercials ever produced. While we did not include all of the commercials that aired during the Super Bowl, we wanted to make a special note of this one ad that especially stood out for us.
Dodge "American Farmer"
Posted by at No comments:
Subscribe to: Posts (Atom)