Filming with Hillary Duff for Anti-Bullying PSA

Filming PSAs really opens the door to a lot of opportunities. It shows that you are
a socially conscientious company that puts a foot forward to make a positive change in the world
and you're wiling to put your money where your mouth is.

When we decided to self-produce "The Eulogy of Ivy O'Conner" there was no-holds-barred.
We would do all it took to bring this anti-bullying message a high-end visual look that would
go the distance. We hired a casting director and made sure to attach a name actor that would
widen the spotlight on the issue. We were so fortunate to connect with Joey King (White House Down,
Oz the Great and Powerful, Dark Knight) and the #1 anti-bullying organization in the US - Stompoutbullying.org.

Shervin Youssefian, Danny Simonzad and
Hillary Duff on the set of STOMPOutBullying PSA

I had the pleasure of working with Ross Ellis, the founder of this wonderful charity and the
conversation lead to a full-on national campaign to promote October 7th, the Blue Shirt Day.
A day where everyone around the globe is encouraged to wear a blue T-shirt to bring
awareness to STOMP Out Bullying!

For more information, please visit http://www.stompoutbullying.org/news.php