Thursday, December 12, 2013

Hosting Packages

Tuesday, October 8, 2013

Spot On Media Online Agency Campaign

Spot On Media launched a new Banner campaign to promote the Production Services of the Agency.
Here is the colorful spread of the visuals online campaign.

Spot On Media with Danny Simonzad
Spot On Media with Danny Simonzad

Spot On Media Creative www.spotonmediatv.com
On Set with Mickey! www.SpotOnMediaTV.com

Joey King during Commercial Production
Filming with the talented Joey King (Dark Knight, Oz The Great and Powerful)
 www.SpotOnMediaTV.com

Spot On Media Commercial Production Company
Katy Gracia applying makeup on talent Chris Moss
www.SpotOnMediaTV.com

Spot On Media Commercial Production Company
Spot On Media Creative www.SpotOnMediaTV.com

Filmmaker Shervin Youssefian
Shervin Youssefian discussing the script
with talent Chris Moss
www.SpotOnMediaTV.com

Filmmaker Shervin Youssefian
Shervin Youssefian and Danny Simonzad
and the Spot On Media family
 www.SpotOnMediaTV.com

Filmmaker Shervin Youssefian
Filmmaker Shervin Youssefian on the set
of Spot On Media Creative Agency
www.spotonmediatv.com

Casey Gagliardi during Commercial Production
Casey Gagliardi
www.SpotOnMediatv.com

Filmmaker Danny Simonzad during Commercial production
Danny Simonzad discussing the shot list
with Chris Moss www.spotonmediatv.com

Spot On Media Commercial Production
Casey Gagliardi
www.SpotOnMediatv.com

Spot On Media Commercial Production
www.SpotOnMediaTV.com

Sunday, September 1, 2013

Filming with Hillary Duff for Anti-Bullying PSA

Filming PSAs really opens the door to a lot of opportunities. It shows that you are
a socially conscientious company that puts a foot forward to make a positive change in the world
and you're wiling to put your money where your mouth is.

When we decided to self-produce "The Eulogy of Ivy O'Conner" there was no-holds-barred.
We would do all it took to bring this anti-bullying message a high-end visual look that would
go the distance. We hired a casting director and made sure to attach a name actor that would
widen the spotlight on the issue. We were so fortunate to connect with Joey King (White House Down,
Oz the Great and Powerful, Dark Knight
) and the #1 anti-bullying organization in the US - Stompoutbullying.org.

(From left to Right) Shervin Youssefian, Danny Simonzad and Hillary Duff on the set of STOMPOutBullying PSA
Shervin Youssefian, Danny Simonzad and
Hillary Duff on the set of STOMPOutBullying PSA
I had the pleasure of working with Ross Ellis, the founder of this wonderful charity and the
conversation lead to a full-on national campaign to promote October 7th, the Blue Shirt Day.
A day where everyone around the globe is encouraged to wear a blue T-shirt to bring
awareness to STOMP Out Bullying!

For more information, please visit http://www.stompoutbullying.org/news.php


Monday, July 29, 2013

NOW OFFERING 3D Animation Services!

Spot On Media is going on 10 years of production for local and national clients, delivering top notch production that would combine casting polish, copy savoire-faire and eye-candy HD. But our artists use the latest 3D programs to create beautiful 3D images.

Here's just a little glimpse at our abilities.

3D Animation Services by Spot On Media
3D Animation Services by www.SpotOnMedia.TV

3D Animation Services by www.SpotOnMedia.TV
3D Animation Services by www.SpotOnMedia.TV

3D Animation Services by www.SpotOnMedia.TV
3D Animation Services by www.SpotOnMedia.TV

3D Animation Services by www.SpotOnMedia.TV
3D Animation Services by www.SpotOnMedia.TV

3D Animation Services by www.SpotOnMedia.TV
3D Animation Services by www.SpotOnMedia.TV

Saturday, July 20, 2013

Many of us feel that we are indeed in a recession. The business is slow, and the profits are at an all time low, so many wonder if it is in fact a good time to advertise. When times are hard, many of the competition in your field falls off the face of the earth because they hide away from spending more money than they have to.

It is important to understand that Advertising is not a luxury for a business, but an absolute necessity. A recession is the best time to advertise, because you will be the only business accessible to the consumers who need your services.

You may say that during these times, the other advertisers up their costs which makes marketing of any sort even less attractive to dive into. If you are reading this, and you are still hesitant about how much marketing you should do or is necessary, then it means that you haven't taken a jump yet to realize the power of advertising.

If you liked this article, you may be interested in:
Commercial Production
Creative Branding
Television Ad Storytelling
Branding Exercises
Infomercial Production
DR Productions
DR Marketing
Direct Response Production
Direct Response Commercial
Infographics

Affordable and Effective TV Advertising

A lot of business owners know that an integral part of success and client retention is based on a strong marketing spine. Mailers, radio, print are all great options but they may cost an arm and a leg for not a lot of response.

If these alternatives are so expensive, Television advertising must be twice or three times more costly. The truth which has been kept secret by many successful business owners is that TV advertising - especially Cable TV advertising - is extremely affordable and it can make a huge increase in revenues.

What if I told you that you could buy a 30second spot on Cable TV in your zone for only $5 per spot? Yes, this spot would get you on networks such as CNN Headline News, MSNBC, Travel Channel, ESPN Classic, BET, GAMESHOW Network and many more and reach only the viewers in your city.

This is a great advantage if you are a local business because you don't have to spend money to reach viewers who would never come to your neck of the woods.

BEWARE: What many Ad Agencies or Cable companies may try to do is to sell you cheap spots that run between Midnight and the wee hours of morning when everyone is already on their fourth dream.

The $5 per spot that I mentioned does not apply to those dayparts or timeframes. Those spots run from 6am to Midnight to cover a nice variety of viewers.

You can choose to run the commercials between 4pm and 12midnight which is considered Primetime, but the spots would then cost $10.

What about setup fees? While most of the Ad Agencies do charge a setup fee, Spot On Media (Ad Agency based out of Los Angeles, CA) does not charge any additional or hidden fees.

If you already have a 30-second commercial produced and ready to go, you can call Spot On and you they will get you on the air within less than 5-10 business days.

If you are ready to launch your TV Advertising or you just want to ask some more questions, the friendly staff at Spot On is the right place to start.

If you liked this article, you may be interested in:
Commercial Production
Creative Branding
Television Ad Storytelling
Branding Exercises
Infomercial Production
DR Productions
DR Marketing
Direct Response Production
Direct Response Commercial
Infographics

Friday, July 19, 2013

EXCLUSIVE SNEAK PEEK AT "IVY" starring JOEY KING

EXCLUSIVE STILL from the upcoming "The Eulogy of Ivy O'Conner" starring Joey King (White House Down, Oz the Great and Powerful, Dark Knight Rises). The PSA is directed by Shervin Youssefian and produced by Danny Simonzad and David Dginguerian is based on a short story by New York Times Best selling author Sophie Jordan.

The video will be an effort on the part of Spot On Media to increase awareness about the dangers of Bullying in schools. The Agency has chosen an anti-bullying charity called www.StompOutBullying.org to be the recipient of all online traffic generated by the ad.

"The Eulogy of Ivy O'Conner" starring Joey King. Written by Sophie Jordan, Directed by Shervin Youssefian
"The Eulogy of Ivy O'Conner" Anti-Bullying Video by Shervin Youssefian based on the short story by Sophie Jordan
The Anti-bullying PSA was produced by LA-Based Ad Agency Spot On Media.


If you liked this article, you may be interested in:
Commercial Production
Creative Branding
Television Ad Storytelling
Branding Exercises
Infomercial Production
DR Productions
DR Marketing
Direct Response Production
Direct Response Commercial
Infographics



Fix-a-Floor: The amazing low-cost solution for loose and hollow tiles.

If you have loose or hollow tile floors, there's only one solution that can fix your problem without costing you thousands of dollars: Fix-a-floor. This breakthrough product is an extra-strength adhesive that re-bonds loose or hollow tiles, marbles, wood and stone flooring.

Shervin Youssefian and Danny Simonzad, the producers of the Ad, had the pleasure to meet Kenny and Tracy Hilton, the innovative minds behind Fix-a-Floor. "They made a trip down from Florida to be a part of the production and lent an invaluable guiding voice to the direction of the creative," says Shervin Youssefian.

After two weeks of auditioning, the highly coveted hosting position was awarded to Mike Quirk, a New Jersey native, who just recently made the trip to California to pursue a career in acting.

The creative for Fix-a-Floor will incorporate Spot On Media's signature "Hosting" Production style
and 3D animation to illustrate the repair process.

"We are excited to have fix-a-floor as our client. Combining a strong visual approach with a talented host and simply a great product that works wonders at low costs, we are betting on another home run!" shared Producer Danny Simonzad.

Mike Quirk, host of the Fix-a-Floor TV Commercial
Mike Quirk, host of the Fix-A-Floor TV commercial.
Spot On Media / Shervin Youssefian / Danny Simonzad

The Revolutionary Fix-a-Floor!
Shervin Youssefian / Danny Simonzad


For more information about Fix-a-Floor, please visit their website at www.fixafloorworldwide.com.

For more information about the Ad Agency, visit Spot On Media at www.SpotOnMediaTV.com.
Offering Commercial Production, Branding Strategies, Infographics, infomercials since 2007.


If you liked this article, you may be interested in:
Commercial Production
Creative Branding
Television Ad Storytelling
Branding Exercises
Infomercial Production
DR Productions
DR Marketing
Direct Response Production
Direct Response Commercial
Infographics

Wednesday, July 17, 2013

Spot On Media shoots Music Video for Out from Underneath



The creative team at Spot On Media was invited to Seattle, WA to produce this highly anticipated music debut for break-out rock band Out From Underneath
Out From Underneath Manager David DeLay hand-picked the production team from a dozen candidates because of the high-quality film look and flowing images which have become the Production Company's signature.
Amy Taylor of the Cedar Grove Agency was a facilitator in closing the deal and placing Directors
Shervin Youssefian & Danny Simonzad at the helm of the project.
With "Happy" in the can, Spot On Media breaks out of its commercial production mold and is gearing up to reinvent the wheel of music video production. "We want to produce videos that surpass MTV standards at a fraction of the budget" said Youssefian.
Shervin Youssefian on the set of Out of Underneath Music Video Shoot
Shervin Youssefian on the set of Out of Underneath Music Video Shoot
Director/Producer Danny Simonzad on the set of Out of Underneath Music Video Shoot
Director/Producer Danny Simonzad on the set of Out of Underneath Music Video Shoot

Directors Shervin Youssefian and Danny Simonzad on the set of Out of Underneath Music Video Shoot
Directors Shervin Youssefian and Danny Simonzad on the set of Out of Underneath Music Video Shoot

If you liked this article, you may be interested in:
Commercial Production
Creative Branding
Television Ad Storytelling
Branding Exercises
Infomercial Production
DR Productions
DR Marketing
Direct Response Production
Direct Response Commercial
Infographics

Use the 7 Story Types to develop Branding for your Clients

If you've ever wondered how it would be like to write copy for an advertising agency, there are some essentials that you need to know about. For instance, the 7 story types that best tell your audience about your company.
Whether you look at Gladiator or Pulp Fiction or the Sound of Music, you will always be able to categorize a film into one of the seven story types. Christopher Booker does a great job explaining this concept in his book Seven Basic Plots, where he talks about the seven essential themes that human stories are made of.
1. David Vs Goliath.  This is one of the all time favorite story types that stacks up the protagonist against unsurmountable odds and finds him victorious at the end. In advertising, a product could be the only key or instrument that will take David or the every day man to victory.
2. Born Anew. A story of revival or reinventing yourself. Look at Tootsie, a film about a man who has to start a career as a woman, or Jim Carrey in the Mask who gets another chance to be a superhero.
3. Rags to Riches. The Count of Monte Cristo may have a lot of different themes but the one that resonates the most with audiences is the transformation of Edmond Dantes when he finds the treasure and reinvents himself. 
4. Comedy. Comedy may be one of the hardest storytelling feats but if it is done right, it will be one of the greatest successes with your target. 
5. Journey of Transformation. Alice in Wonderland is a prime example of this type of storytelling technique. The main character, originally flawed, is taken on a journey that will have him changed upon return. Dorothy in the Wizard of Oz was at odds with her family, but after she goes to the land of Oz, she returns with a newfound appreciation for the farm.



6. Hero's Quest. Shrek is given a mission to travel to a far away land, defeat a dragon and save a princess from her dungeon. Only then will he get his pond back. However, as you and I both know, by the end of the journey, he no longer cares about the pond when he has met his soul mate, Princess Fiona. It's an epic telling of a journey where a man overcomes many obstacles and reaches his goal and is crowned a hero.
7. Tragedy. Advertising usually aims to create a positive outlook on life, generally produced with the advertised item. This type of story doesn't usually find a place in advertising unless it is used in PSA's (Public Service Announcements) to paint moments of despair and pull at the audience's heartstrings.
Before writing, explore the 7 story types and choose which will be the best fit for you and your Brand. It is ok to combine different story types but keep the primary story focus on one theme. For instance, you can write about a man who goes on a mission trip to Africa against his own will, and there he learns to understand other cultures. Upon his return, he is transformed and can apply his new-found multi-cultural appreciation to his work. While this is clearly a Journey of Transformation story, you may infuse it with comedic moments.
Another example, would be a story of a man who has to keeps reinventing himself so much that he completely loses his identity and the story ends in tragedy. The story prime is one of "Rebirth" but the underlying theme is tragic.
Keep these 7 story types handy, amongst your writing tools so you can always refer back to them if you feel the need to refocus your writing. Human beings are wired to respond to these stories as we are wired to respond to rhymes in a song. This guide will help you in the  storytelling process by merely creating parameters in which you can be as innovative as you'd like.
Understanding structure and technique will strengthen your strategy and turn you into a branding guru.
contact Spot On Media at 800.507.0159 or visit http://www.spotonmediatv.com.

Shervin Youssefian (Yousefian) and Danny Simonzad at the Premiere of Crossroad
Shervin Youssefian (Yousefian) and Danny Simonzad at the Premiere of Crossroad

Tuesday, July 9, 2013

5 Easy Steps to become a professional actor!

How to become a professional paid actor in 4 easy steps.
1. STEP #1 - Take classes!
See if you got it in you before you make the big jump. Take a few acting classes and see if this is what you can see yourself doing for a living. You may easily skip this step if you are confident that you have what it takes to be an actor, but don't be fooled by supportive family members telling you that you're such an amazing actor or you're the life of the party. When you get in the real world, unless you have a very unique look or are absolutely gorgeous, you must have incredible acting chops!

2. STEP #2 - Get a Headshot
Do a google search for your local photographers. Many of them want to build a portfolio and will give you a great rate ($100-$250) but you still have to pay for the prints.

3. STEP #3 - Act for FUN!
This means helping out friends or doing a lot of student films.
Put the word out there that you love acting and would love to be
part of a project to gain experience. This means acting for FREE,
that's ok, because it will gain you experience and help somewhat fill
your resume.

4. STEP #4 - Create a Presence Online
Create a profile on a casting website such as www.SpotOnCast.com.
You will find a ton of projects that you may be a great match for. SUBMIT! SUBMIT! SUBMIT!

5. STEP #5 - Audition!
Be willing to drive, spend lots of gas and wait to get into the audition room.
Please don't expect to get every gig you audition for. Sometimes, you simply don't have the look the producers have in mind - If you go in with a smile and give a strong audition, they will remember you and save your information for future projects.
Don't get discouraged. Now that you're equipped, keep on auditioning and you will
get a paid gig in no time.

Spot On Media is a Los Angeles based production company specializing in Commercial ProductionInfomercial Production and Music Videos.

For more information, please visit www.spotonmediatv.com
Spot On Cast Online Casting Website
Spot On Cast: #1 Online Casting Website for actors by Shervin Yousefian

Friday, July 5, 2013

Faith-Based Trailer Website

Spot On Media launches a new website devoted to Christian Movies called www.FaithMovies.com!
The platform will showcase the latest faith-based films and some of the most popular older films in the genre.
Whether you're looking for a film about Redemption or Forgiveness, you will surely find a few solid options
on the website. Watch the trailer, rate it and share it with your friends.

www.FaithMovies.com


If you liked this article, you may be interested in:
Commercial Production
Creative Branding
Television Ad Storytelling
Branding Exercises
Infomercial Production
DR Productions
DR Marketing
Direct Response Production
Direct Response Commercial
Infographics

Wednesday, July 3, 2013

U.S. spends $150 Billion in Advertising in 2006

U.S. Advertising Spending by Category

In 2006, the total spending was 150 Billion Dollars. The Automotive industry came in as the top spender inAdvertising across all media. Retail came in as a close second and may soon take the number one spot. Dollars in Millions.

TV Advertising tops the lists as the largest profit maker across the board.

CATEGORYTOTAL MEDIAMAGAZINENEWSPAPEROUTDOORTVCABLE TVRADIODIGITAL
1. Automotive$19,799.0$2,174.7$5,024.25$343.08$8,637.0$1,348.0$1,543.8$727.2
2. Retail$19,114.0$2,097.9$6,763.2$387.4$5,420.0$1,039.7$2,148.4$1,257.5
3. Telecom & Internet$10,950.2$898.7$2,172.6$278.4$4,061.7$1,269.7$774.6$1,494.7
4. Medicine$9,192.9$2,786.5$279.5$22.7$4,038.7$1,382$304.1$379.3
5. General Services$8,702.0$1,033.6$2,270.8$583.5$2,302.9$454.2$1,319.5$737.7
6. Financial Services$8,689.0$1,188.9$1,891.3$245.2$2,224.3$932.3$725.0$1481.9
7. Food & Beverages$7,225.0$1,997.2$50.3$76.5$3,190.2$1,450.8$326.3$133.7
8. Personal Care$5,732.0$2,387.6$29.4$13.5$2,345.4$796.7$539$105.5
9. Airlines, Travel$5,415.6$1,484.1$1,412.9$331.9$876.1$515.4$342.9$452.2
10. Movie, Video, Music$5,379.9$317.0$1,028.3$91.8$2,447.1$1,047.4$258.7$189.7
11. Restaurants$5,291.5$134.9$183.9$240.2$3,339.2$810.6$534.2$48.5
12. Media$5,050.5$1,744.1$1,269.0$246.5$266.2$67.2$741.1$716.4
13. Politics, Religion$3510.6$386.5$530.1$148.9$1585.9$238.6$465.0$155.6
14. Insurance$3446.2$277.6$385.9$113.3$1499.7$635.0$383.6$151.2
15. Real Estate$3,132.3$380.8$1,894.1$258.2$251.9$77.2$138.4$131.7
16. Apparel$2,911.7$2,186.3$59.6$28.7$353.4$223.4$20.8$39.4
17. Computers$2,509.8$1,165.9$226.4$49.2$381.7$167.7$62.8$456.0
18.Furnish., Appliances$2,213.6$1,069.7$114.1$17.0$551.6$307.8$68.8$84.6
19. Beers, Other Liquor$2,099.9$520.2$54.2$163.9$734.4$340.5$225.7$61.0
20. Education$1,942.4$382.3$342.4$74.6$544.8$166.9$157.7$273.7
21. Home Supplies$1,938.0$367.8$5.8$2.6$978.5$525.9$27.6$29.8
22. Toys and Games$1,253.4$179.6$7.5$3.3$286.9$607.9$8.3$159.9
23. Hardware$1,028.3$519.5$103.8$8.6$169.1$168.8$32.2$26.3
24. Sporting Goods$562.3$376.1$28.2$5.0$86.0$48.1$5.5$13.5
25. Gas and Oil$524.0$112.1$70.1$34.5$149.2$73.6$72.9$11.8
26. Pet Food, Pet Care$490.1$151.5$3.2$0.1$209.4$98.1$6.6$21.3
27. Office Equipment$334.2$145.1$25.1$2.2$94.1$36.4$20.9$10.4
28. Shipping, Freight$326.8$66.0$14.2$3.2$147.0$41.7$43.4$11.2
29. Tobacco$155.6$109.9$1.6$0.5$31.2$5.7$0.5$6.2
30. Direct Response$6,461.6$2,486.2$493.7$1.9$1,154.0$2121.1$69.8$135.0
31. Miscellaneous$4,306.4$1,896.6$1,285.2$54.2$356.3$275.2$171.9$266.9
TOTAL
149688.731024.628020.83831.248713.917273.511054.89769.9




For more information about Commercial Production, Infomercial Production and Airtime Buy on Cable TV (E, MTV, BET, TLC) or Broadcast Networks (CBS, NBC, ABC), visit Spot On Media.

Ad Agency: Spot On Media
Contact: 818.246.SPOT (7768)
Web: www.spotonmediatv.com

If you liked this article, you may be interested in:
Commercial Production
Creative Branding
Television Ad Storytelling
Branding Exercises
Infomercial Production
DR Productions
DR Marketing
Direct Response Production
Direct Response Commercial
Infographics