Saturday, July 20, 2013

Affordable and Effective TV Advertising

A lot of business owners know that an integral part of success and client retention is based on a strong marketing spine. Mailers, radio, print are all great options but they may cost an arm and a leg for not a lot of response.

If these alternatives are so expensive, Television advertising must be twice or three times more costly. The truth which has been kept secret by many successful business owners is that TV advertising - especially Cable TV advertising - is extremely affordable and it can make a huge increase in revenues.

What if I told you that you could buy a 30second spot on Cable TV in your zone for only $5 per spot? Yes, this spot would get you on networks such as CNN Headline News, MSNBC, Travel Channel, ESPN Classic, BET, GAMESHOW Network and many more and reach only the viewers in your city.

This is a great advantage if you are a local business because you don't have to spend money to reach viewers who would never come to your neck of the woods.

BEWARE: What many Ad Agencies or Cable companies may try to do is to sell you cheap spots that run between Midnight and the wee hours of morning when everyone is already on their fourth dream.

The $5 per spot that I mentioned does not apply to those dayparts or timeframes. Those spots run from 6am to Midnight to cover a nice variety of viewers.

You can choose to run the commercials between 4pm and 12midnight which is considered Primetime, but the spots would then cost $10.

What about setup fees? While most of the Ad Agencies do charge a setup fee, Spot On Media (Ad Agency based out of Los Angeles, CA) does not charge any additional or hidden fees.

If you already have a 30-second commercial produced and ready to go, you can call Spot On and you they will get you on the air within less than 5-10 business days.

If you are ready to launch your TV Advertising or you just want to ask some more questions, the friendly staff at Spot On is the right place to start.

If you liked this article, you may be interested in:
Commercial Production
Creative Branding
Television Ad Storytelling
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Infomercial Production
DR Productions
DR Marketing
Direct Response Production
Direct Response Commercial
Infographics

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