You need a TV commercial produced for your brand but you're not sure where to start. You don't like the quality of local commercials but you don't have the budget to hire a Satchi & Satchi or Anonymous Content.
You heard your wife's cousin goes to film school and has access to a decent camera and an editing system. If you want to put your best foot forward and are a believer in strong first impressions, make sure to hire a company that specializes in Creative Content Production.
You heard your wife's cousin goes to film school and has access to a decent camera and an editing system. If you want to put your best foot forward and are a believer in strong first impressions, make sure to hire a company that specializes in Creative Content Production.
Companies like Spot On Media have an in-house team of experienced Commercial Writers, Directors, Producers, Editors and Graphic Artists who focus on a particular task. There is a lot of analysis, development, casting and edit tweaks involved to deliver a strong creative. When choosing your Creative Production Company, ask the following questions:
1. Does the Commercial Production company have a reel?
2. Have they worked for similar clients?
3. Ask to see a Production Agreement outlining timelines and milestones.
4. Ask about the Payment Structure. Some production companies will take thirds, others will do half to start and half upon completion. Beware, a production company generally doesn't take the entire fee upfront.
5. Does the company get client approval before moving to the next step? Spot On Media must get client approval on script and casting before moving to the production phase.
6. If possible, ask for references.
7. If the company does media buys as well, that's a plus. It's always good to have a one-stop-shop
handling your entire campaign.
handling your entire campaign.
This is a good start in your search for the right production company.
For more information about Spot On Media, visit Commercial Production House.
To watch our reel, visit Commercial Work.
If you liked this article, you may be interested in:
Commercial Production
Creative Branding
Television Ad Storytelling
Branding Exercises
Infomercial Production
DR Productions
DR Marketing
Direct Response Production
Direct Response Commercial
Infographics
To watch our reel, visit Commercial Work.
If you liked this article, you may be interested in:
Commercial Production
Creative Branding
Television Ad Storytelling
Branding Exercises
Infomercial Production
DR Productions
DR Marketing
Direct Response Production
Direct Response Commercial
Infographics
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